Inspirational Quotes
Words to motivate, inspire, and guide you.
Consumer Behavior Quotes
Artist PreferencesConsumer BehaviorMusic FormatsMusic Industry TrendsMusic Production I'm not really rocking with mixtapes no more. EPs and albums - that's it.
Advertising to ChildrenChildhood InfluenceConsumer BehaviorMarketing StrategiesMedia and Children As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that.
Consumer BehaviorLuxuryPricingValue Perception Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.
CompetitionConsumer BehaviorExcellenceInnovationTrust If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.
Brand TrustConsumer BehaviorInformation AsymmetryMarket PowerProfitability Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.